Why Your ABM and Marketing
Campaigns Aren't Converting to Pipeline
Marketing leaders at BPO and IT services firms face the same challenge: you're investing heavily in account-based campaigns, but sales doesn't have the bandwidth to convert awareness into qualified conversations. Enterprise transformation deals require multi-threaded outreach before RFPs even exist.
Why BPO Marketers Struggle to Break Into Enterprise Accounts
You're running sophisticated ABM campaigns, but pipeline isn't materializing. Here's why:
Your ABM Investment Isn't Converting
You're generating awareness and engagement, but sales doesn't have the bandwidth to follow up properly. Your carefully crafted account-based campaigns stop at marketing qualified accounts—they never become sales conversations.
Sales Teams Are Stretched Too Thin
Your BD team covers thousands of accounts. They own full sales cycles and lack the capacity for deep research and systematic outreach. You need more boots on the ground, but headcount isn't growing.
You're Losing Deals to Procurement
By the time you're invited to the table, it's a price-driven RFP. You need to engage senior stakeholders early—before budgets are set and before procurement controls the conversation.
Enterprise Deals Require Multi-Threading
Marketing can't just hand off a single contact. Transformation deals require simultaneous engagement across IT, business leaders, procurement, and operations. You need a coordinated account activation motion.
The Pipeline Activation Layer Marketing Needs
Clarify sits between your marketing campaigns and your sales team. We take your ABM investment and convert it into qualified enterprise conversations—activating accounts you can't reach at scale internally.
Account Activation
Deep research and stakeholder mapping across priority accounts
Multi-Threaded Outreach
Engaging multiple stakeholders across business and IT leadership
Qualified Meeting Generation
Focus on qualified conversations, not meeting volume
Opportunity Shaping
Defining pain points before formal sales engagement
Sales & Marketing Alignment
Converting ABM and campaigns into sales conversations
How We've Supported BPO & Services Firms
From BFSI enterprises to fintech leaders, here's how we've helped firms like yours convert marketing campaigns into qualified enterprise pipeline.
Global BPO: Activating BFSI Enterprise Accounts
A global BPO firm's sales team lacked bandwidth to systematically activate their target BFSI accounts. Their BD teams were stretched across thousands of accounts and needed a focused, sales-driven approach. We implemented an account-based outreach program using Sales Development to deliver multi-threaded enterprise engagement across 169 opportunities.
Leading Fintech: Bridging Marketing & Sales for ABM Success
A world-leading online payment platform was investing heavily in account-based marketing, but wasn't following up with coordinated sales outreach. Marketing campaigns were generating engagement, but not converting to qualified pipeline. Our integrated approach bridged the gap and delivered a 91:1 pipeline ROI.
"The programme is going even better than expected. Clarify is my favourite vendor to work with. They made everything really easy from the beginning, and we feel like Clarify is an extension of our own team. Everything has been seamless."
— Enterprise Marketing Manager
Integrated Approach
Resulted in greater speed to £10m pipeline than standalone sales development
Stop Losing Pipeline to the ABM-to-Sales Gap
Enter your email to download both case studies and see how we've helped BPO and services firms generate $131.7M in qualified enterprise pipeline.